Potato Giant, a food kiosk business established by Storm Carts Enterprise Inc. Potato Giant take a leap in getting most eligible bachelor Piolo Pascual as their first ever brand ambassador.
Piolo Pascual is the perfect choice to endorse the Potato Giant which is guaranteed fresh cut, yummy and delish to indulge with just like the “Potpots ni Piolo Pascual”. You know what I mean. Nah! I’m talking about the big and tasteful potato giant.
Potato Giant was owned and managed Mr. John Jeric Cantillon, an alumnus of De La Salle University Manila with a Bachelor of Science degree in Accountancy. He put up his first food kiosk (Potato Giant) in 2007 located along Fidel Reyes Street, Manila. With a vision to build the largest food network to connect people from all walks of life, Mr. Cantillon worked hard to grow the business by opening kiosks in different locations.
Jec Cantillon Potato Giant’s President and Co-Founder says “We have a reason why we got an endorser. Back in college, we used to order potato cuts and it was my favorite so we built one and named it Potato Giant. It was my sideline and what affected us was when the landlord passed and we had to vacate the place. We transferred to another place but it was full, the owners converted their previous office into a stall and accommodated us. Then the rest is history.
Erica Mendoza the Potato Giant Finance Head says “Why Piolo? Piolo Pascual is fresh like our Potpots, we have different flavors, Potpots is yummy, Piolo is too (she kids). It’s not hard to get Piolo, he studied aboit it and checked our company. They tried the products and everything went rolling. He is very down to earth and approachable.”
Now that Piolo endorses the brand, they are expecting better brand recognition and as such they will be more visible in any strategic location like the main streets, U-Belt area, train stations and every where in the country. Also, Potato Giant will maximize their marketing campaign by having TVC, lots of collaterals and a life size standee of Piolo Pascual wherever the Potato Giant is.
Jec Cantillon added “I hope we will get a lot of interaction from our customers now that Piolo is our brand ambassador. We will also give away prizes (weekly) plus a chance to win their very own franchise. Our basic cart is 250K and our mall kiosks cost 499K. Fixed fees of 5,000 every month. This year we might even open a branch under Piolo too.”
If you are interested on having a Potato Giant franchise cart, you call them at the following contact numbers: (0917) 307-0427 – (0929) 281-9841 or you may visit their Facebook page at Potato Giant PH Official.
