Ginebra San Miguel has a tradition of showcasing remarkable women in their annual calendar, and this year, they’ve announced a star that truly exemplifies passion, elegance, and boundless talent: “Asia’s Limitless Star.” This title belongs to one of the most sought-after talents in the region, a woman whose charm, resilience, and versatility have resonated with audiences across Asia. As Ginebra San Miguel’s 2025 Calendar Girl, she brings a fresh and iconic energy to this year’s campaign.
On the 190th anniversary of its flagship brand, Ginebra San Miguel, the maker of the world’s best-selling gin has named Asia’s Limitless Star Julie Anne San Jose as the 2025 and 34th Ginebra San Miguel Calendar Girl in a launch attended by media and other guests at the Diamond Hotel in Manila.
Julie Anne San Jose is a Filipina singer, songwriter, actress, host, instrumentalist, and television personality, earning the title ‘Asia’s Limitless Star’ for her limitless range of talents. Just as Ginebra San Miguel has weathered changing times and remained relevant to consumers, Julie Anne has reinvented herself for her fans since 2005 by staying true to her artistic vision while thriving in a competitive industry with her passion and “never-say-die” spirit.
“Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel’s 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl,” says GSMI Marketing Manager Ron Molina.
With Obra Maestra (Masterpiece) as the theme for the 2025 calendars, the multi-awarded singer brings to life six visual compositions, creating a stunning collection of timeless masterpieces.
Her selection for the 2025 calendar aligns with a theme of empowerment, artistry, and aspiration. Ginebra San Miguel is more than a beverage brand—it’s a symbol of enduring strength in Filipino culture. As their Calendar Girl, she connects the tradition with a modern face, appealing to fans who admire her multi-faceted talent and can relate to her drive to keep growing.
“For 190 years, Ginebra San Miguel has crafted masterpieces in every bottle, offering only the finest in distilled spirits. Our next calendar continues to uphold GSMI’s heritage of excellence with a tribute to classic art, reflecting the same dedication to quality craftsmanship that has made our gin popular and loved by many since 1834,” Mr. Molina added.
Her journey to the top hasn’t been easy. With a career built on grit, talent, and a humble attitude, she is the epitome of someone who is “limitless.” Her success stories in music, film, and television show her range, while her style, warmth, and authenticity resonate with people from all walks of life. She perfectly represents the spirit of Ginebra San Miguel: strong, authentic, and always rising to new heights.
JULIE ANNE IN OBRA MAESTRA
Ginebra San Miguel has always been known for its iconic label by National Artist Fernando Amorsolo. In this first layout, she embodies the courage and determination of a fearless Filipina ready to face any challenge.
Inspired by this timeless masterpiece, Julie Anne is portrayed as a muse and goddess, showcasing her artistry and elegance in five other classic artworks.
Dressed in white, the second layout depicts Julie Anne as “Galatea,” Pygmalion’s sculpture of his ideal woman brought to life by Aphrodite. This symbolizes creativity and passion in art, like how GSM Blue Flavors can be creatively mixed and matched to create a unique and personalized drink.
The third layout features the Grape Escape cocktail mix, “Paris Opera Terpsichore,” showcasing Julie Anne as the muse of lyric, poetry, and dance. Julie Anne is truly elegant in this layout, just like the premium and sophisticated Primera Light Brandy is.
In the fourth layout, Julie Anne is portrayed as “Diana,” the huntress, symbolizing independence and strength. Showcasing the Kula Orange Fizz cocktail mix, Julie Anne is sure to ignite a bold new strength to Vino Kulafu drinkers. Julie Anne felt a particular connection to this layout among all the layouts. “Aside from having an earthy set-up because I’m a nature lover, the bow and arrow in this layout resonate with me as an artist. It symbolizes my constant pursuit of improvement, my quest to explore new horizons and the world further.”
In the fifth and sixth layouts, Julie Anne embodies the timeless beauty of “The Birth of Venus” and “La Grande Odalisque.” Symbolizing beauty, grace, and quality, these iconic paintings invite consumers to savor the refined taste of GSM Premium Gin and Antonov Vodka, respectively.
As in previous years, the 2025 Ginebra San Miguel calendar features a QR code that consumers can scan using their smartphones to watch and learn more about Julie Anne’s signature cocktail mixes using Ginebra San Miguel products.
The new face of Ginebra San Miguel is also a certified gin enthusiast, with gin & tonic as her go-to cocktail. Julie Anne’s connection with Ginebra San Miguel is also deeply rooted in her personal history. “Growing up, I always saw my lolo drink Ginebra San Miguel. Ginebra has always been part of our lives for every gathering, whether Christmas, birthday parties, or just a simple celebration.”
As the new muse of Ginebra San Miguel, Julie Anne aims to inspire women and fans alike with her ‘ganado’ and ‘never-say-die’ attitude. Her journey demonstrates that success is built on hard work, passion, and resilience. She is truly a limitless icon who motivates others to pursue their dreams, embrace their individuality, and unlock their creative potential.
As the 2025 Calendar Girl, “Asia’s Limitless Star” will bring her iconic charm and energy to each page, filling the year with inspiration. With her charisma and talent, she’s the perfect choice to celebrate Ginebra San Miguel’s enduring legacy, offering fans and collectors something truly special in 2025.
THE GINEBRA CALENDAR TRADITION
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, TV, and movie actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), Yassi Pressman (2023), and Heaven Peralejo (2024).
GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.
Whether you’re a fan of Ginebra San Miguel’s annual calendar or just excited to see a beloved star shining in a new light, this year’s calendar is set to be an unforgettable one. So, get ready to kick off 2025 with an inspiring figure who reminds us all of the limitless possibilities ahead.
