Samsung, a global leader in innovative technology showcased the next generation of smart home solutions in an exclusive event held at Abenson’s Greenhills Madison flagship store.
In a bold move towards transforming the future of home living, Samsung has once again raised the bar with the unveiling of its latest Bespoke AI appliances. Known for their innovation in both design and technology, Samsung’s new range of AI-powered appliances promises to revolutionize the way consumers interact with their homes by making everyday tasks more intuitive, efficient, and personalized. Among its latest Bespoke AI appliances, Samsung unveiled its Side-by-side Refrigerator, Washing Machine, and All-In-One Smart Oven—all designed to meet the evolving needs of Filipino
families.
Abenson is the biggest appliance and gadget store in the Philippines with more than 120 stores in Luzon,
Visayas, and Mindanao and has been in the industry for 50 years.
The Bespoke line by Samsung has always stood out for its sleek, customizable design, allowing users to tailor the look of their appliances to fit their personal style and home décor. With modularity at its core, the Bespoke range offers a wide variety of color and finish options, empowering homeowners to make their kitchens and living spaces a reflection of their tastes.
However, this year’s Bespoke unveiling goes far beyond aesthetics—enter the era of AI-powered appliances.
“Samsung’s mission is truly AI for All – we want more and more Filipinos to experience how AI can make
their lives better and easier. Our AI-powered appliances are designed to make household tasks more
efficient and enjoyable. By integrating advanced AI and SmartThings technology into our home
appliances, we are enabling Filipino families to focus on what truly matters—spending more time
together,” said Ramon Medina, Head of Home Appliances for Samsung Electronics Philippines.
An Immersive Experience of Seamless Connectivity
At the event, attendees got a firsthand look at Samsung’s appliances, particularly the All-In-One Smart
Oven. Chef Kelvin Pundavel demonstrated its versatility in a live cooking demonstration, showcasing how
this multi-functional device goes beyond reheating to air fry, grill, and convection oven—all in one.
Designed for busy Filipino families, it enables healthy, delicious meals with minimal effort. Meanwhile,
SmartThings Food offers guided recipes for a more enjoyable cooking experience, while embedded Wi-Fi
and Simply Smart Control allows users to manage their cooking anytime, anywhere.
Guests also explored an experience zone that showcased Samsung’s fully connected smart home setup.
The AI-powered washing machine provides an innovative approach to laundry with AI Ecobubble which
smartly customizes laundry settings based on load size and fabric type. Utilizing innovative bubble
technology, it penetrates fabrics deeply, saving up to 70% energy while ensuring up to 45.5% better fabric care. Its AI Wash feature further enhances efficiency by adjusting water, detergent, and wash times based on fabric softness and soil level.
Additionally, the spacious latest Side-by-side Refrigerator, equipped with SpaceMax™ technology and
AI Energy mode stood out for its combination of style, sustainability, and functionality. Equipped with
SpaceMax™ technology and AI Energy mode, this refrigerator offers a generous 575-liter interior that
maximizes storage without increasing external dimensions. Complementing these features, AI Energy
mode optimizes compressor speed and defrost cycles, reducing energy consumption by up to 10% based on usage patterns.
Creating Smarter Homes for Filipino Families
Samsung continues to redefine the modern home through AI technology and SmartThings connectivity.
By delivering greater convenience, personalization, and efficiency, Samsung’s smart appliances are
transforming everyday routines, making them more enjoyable and effortless for every household.
As one of the country’s leading premium home appliance dealers, Abenson plays a key role in bringing
these advanced solutions to more homes. With its wide network and commitment to quality service,
Abenson makes smart, connected living more accessible to Filipino families.
This partnership reflects Samsung’s commitment to innovation, making these smart home solutions more accessible, easier to use, and sustainable—empowering Filipino households to embrace the future of connected living. Samsung’s latest Bespoke AI appliances are engineered to harness the power of artificial intelligence, creating smarter, more intuitive home environments. The integration of AI into everyday appliances aims to simplify tasks, enhance energy efficiency, and offer a personalized experience that adapts to individual routines and preferences.
Upgrade your home today. Visit https://www.samsung.com/ph or head to any Abenson appliance store
near you to explore the future of smart, connected living.
Stay connected with Abenson to learn more about Samsung’s latest Bespoke AI Appliances:
Website: www.abenson.com
Facebook: www.facebook.com/abensonappliances
Instagram: abensonph
Tiktok: abenson.ph
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The
company is redefining the world of TVs, smartphones, wearable devices, tablets, home appliances,
network systems, and memory, system LSI, foundry, and LED solutions, and delivering a seamless
connected experience through its SmartThings ecosystem and open collaboration with partners. For the
latest news, please visit the Samsung Newsroom at news.samsung.com.
