As the Philippines continues to embrace the digital shopping revolution,
e-commerce giant Shopee is leading the way for brands to expand their reach and achieve
sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a
seamless shopping experience that strengthens brand connections and fosters customer
loyalty.
Shopee Mall, the premium section of Shopee’s marketplace, features authentic and verified brands. This assurance of authenticity is a major draw for online shoppers, who are increasingly wary of counterfeit goods. The platform has become a trusted hub for well-established names across various industries, from tech giants and fashion labels to beauty and lifestyle brands.
Celebrating Shopee Mall’s Growth and Expansion
At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in
orders on Shopee Mall, its premium retail space reserved for brand owners and authorized
distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily
identified through a distinct label on the shop’s profile page and product listings.
Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular
favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working
with brands to offer users exciting product launches and exclusive deals over the upcoming
10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for
Filipino shoppers.
Building Trust and Driving Brand Growth
With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee
Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand
growth and sustained success in the digital era.
“Shopee Mall aims to help brands build lasting relationships with our users by providing a
dynamic and trusted platform where both can thrive. We believe in empowering brands to
elevate their presence and deliver exceptional shopping experiences,” Lee said.
Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has
made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and
strengthening trust in online purchases. For instance, product authenticity is the most important
attribute in an online mall for 77% of upper to middle-income Shopee users in the Philippines.
Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to
undergo rigorous verification and tripled its money-back guarantee to ensure every product sold
is 100% authentic.
Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the
platform’s initial 7-day return and refund period – to provide buyers added reassurance that their
purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and
brand discoverability, along with the app’s signature seamless and secure checkout experience,
Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.
Bringing The Best Brands Closer to Filipino Shoppers
Shopee’s commitment to delivering an enjoyable shopping experience has attracted a diverse
user base and proven to be a strategic platform for brands to expand their reach and drive
sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee’s innovative
features and robust support have enabled these brands to thrive in the competitive e-commerce
landscape.
Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their
brand visibility and broadened their customer reach, enabling them to position strategically
themselves alongside other competitors in the market. Shopee Live has proven to be an
indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth
for PUMA during each live stream.
“The key difference for us is the exceptional support from the Shopee team,” remarked Javier
Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “We anticipate
sustained growth over the coming years through our continued partnership.” Sabarre highlighted
that Shopee’s operational support has strengthened their customer-centric strategy, as
demonstrated by the remarkable fourfold growth in their business since entering the e-
commerce sector in 2022.
Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023 and
continues to see rapid growth as one of the platform’s top gaming brands. Their presence on
Shopee Mall, and the platform’s engagement features and promotion tools, drove
excitement among the brand’s fans, especially when coupled with attractive brand offers.
Nintendo also actively leveraged Shopee Live and Shopee Video to deepen its relationships
with the local gaming community and capture new audiences.
Building a Thriving Community at Shopee
Innovative features like Shopee Video and Shopee Live are transforming how brands build
relationships with their buyers. These tools allow sellers to showcase their products through
engaging video content and real-time interactive shopping experiences, allowing shoppers to
get a better look at product conditions and specifications to drive buyer confidence.
“Shopee strives to create an environment where users can shop with confidence and ease,”
remarked Lee. “With our extensive selection of well-loved brands and innovative features,
Shopee Mall has become a thriving hub where brands can unlock growth potential while
ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”
Catch exclusive deals from brands like HP, GOMO, and many more at Shopee’s 10.10 Brands
Festival from September 30 to October 10!
In conclusion, with top brands and emerging newcomers gearing up for this year’s 10.10 Brands Festival, Shopee Mall is primed for another record-breaking event. The future looks bright for Shopee, as it continues to lead the e-commerce industry with innovative strategies, robust growth, and a focus on building trust and providing value for its users.
Stay tuned for the 10.10 Brands Festival—it promises to be a game-changer again!
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an
inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their
online presence, helping more people access and benefit from digital services, and uplifting
local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people
daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to
helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s
mission is to better the lives of consumers and small businesses with technology through its
three core businesses: Shopee, Garena and SeaMoney.
