Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to make a meaningful impact on the lives of Filipinos by connecting users and sellers through technology. With a focus on access, innovation, and community empowerment, Shopee enables individuals to achieve their goals, from building businesses to enhancing everyday experiences.
Since its launch in the Philippines, Shopee has transformed not only how Filipinos shop but also how they build their livelihoods. By providing a comprehensive ecosystem that includes user-friendly tools, data-driven strategies, and seamless logistics support, Shopee creates opportunities for sellers of all sizes while meeting the needs of millions of consumers.
Take Ana Mae Barcelona-Tiongson, a Shopee user since 2017, as an example. With just seven months to prepare for her dream wedding, Ana Mae turned to Shopee to find the essentials she needed, proving the platform’s reliability and affordability. Today, Shopee continues to play a pivotal role in her life, supporting her growing business and helping her furnish her new home. “Shopee has been my go-to platform, not just for personal milestones but also for achieving bigger goals,” she shared.
For established brands like PUMA, Shopee provides a gateway to reaching new markets. Joining the platform in 2022, PUMA quickly recognized the power of Shopee’s expansive reach and tailored solutions. “Shopee has been an invaluable partner in increasing our exposure and engaging with Filipino consumers in ways we hadn’t before,” said Javier Sabarre, Assistant Manager for PUMA. Through Shopee’s data-driven strategies, PUMA has achieved remarkable growth and deeper connections with its audience.
Even more compelling are stories of small business owners like Jennalyn Indigado, founder of Samara Baby & Kids. Forced to pivot from hog raising due to the African Swine Flu outbreak, Jennalyn invested her remaining savings in starting a Shopee store. With no prior knowledge of e-commerce or the clothing industry, she started small, reselling baby clothes sourced from suppliers. Leveraging Shopee’s coaching and digital tools, Jennalyn grew her business from one product listing to over 750 in just six years. Today, her store employs 300 people, reflecting her belief that “success is my people—it’s not just my story to tell.”
“At Shopee, we are committed to uplifting lives by connecting people to technology-driven solutions,” said Vincent Lee, Head of Shopee Philippines. “Whether it’s helping a brand grow, enabling a small business to thrive, or making everyday purchases more convenient, Shopee is here to empower users and sellers alike.”
Shopee’s commitment to innovation and empowerment underscores its mission to create an inclusive e-commerce ecosystem. By providing tools for success, fostering connections, and enabling growth, Shopee continues to shape the digital landscape for Filipinos.
