May 28: Bum’s latest celebrity endorser was officially announced and introduced before throng of bloggers in a semi-formal contract-signing held in Sequoia Hotel Quezon City.
The beautiful and promising Alex Ylacad of “Bagito” and “Luv Yu” fame was in cloud nine when she was hand-picked to join the good-looking roster of Jane Oneiza, Ella Cruz, Bianca Umali, Miguel TanFelix and screen partner Nash Aguas (who skipped his busy sched and emerges on-stage with a bouquet of flowers hand-over to Alexa as welcome to his love team).
To Loom Larger Than Life
When Bum made an announcement that someone from ABS will be joining us, I said “Ikaw na yan Alex, nararamdaman ko”, Nash recalled in delight and animation during his media interview. Alexa, on other hand exclaimed “I am so happy to be a part of Bum Family and joined my friends from the biz’ Bianca like Nash is also a good friend of mine”. In the early part of summer, yours truly had a chance to witness their photo-shoot campaign and I could authenticate the fact that her looks and countenance blends well with the other youth ambassadors as they don bums latest collection. They are all in character and poise in confidence and grace before the camera and spectator’s lens. Soon she will be a part of the new billboard to grace Manila’s busiest districts.
Indeed, Alexa has succumb to it’s magic, relive the moment and enter an enchanted place in BUM.
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– as logged by Josh Xander Ramos, Blogger
