It’s been said that ‘cartoons or comics’ aren’t just for kids, according to American game designer, cartoonist, producer, actor, and author of children’s book; thus BUM realized the potential of exploring the ‘child within’ in every teens and youth market they have been serving for years as they launches the brand’s ComiK Kon -themed collection.
For a limited run, the ComiK Kon Collection will be available in the market from October 16 till its supplies last. The collection is dubbed as hip, funky, playful, colorful and fun at the same time. These elements easily attract the brand’s intended market—the youth. Tops that projects familiar and cutesy animals like cat, bear, tiger, panda and rabbit are the choices available.
To some, wearing these tops could be nostalgic, classic and creates a certain magic as well; as it leaves such ‘fantastic’ feeling of being childlike or youthful, again.
Recently, all six youth brand ambassadors of BUM—the Kapamilya and Kapuso talents—Nash Aguas, Ella Cruz, Diego Loyzaga, Jane Oineza, Miguel Tanfelix, and Bianca Umali donned these latest stylish tops during a photo shoot that occurred last month.
The said tops are available in all BUM boutiques and leading department store nationwide. For more information, visit BUM’s official website http://www.bumequipment.com.ph and its social media accounts on facebook, twitter, instagram via @officialbumph.
